BMW 7-Series Signature Edition Launch

BMW India has launched the 7-Series Signature edition in the country that gets special upgrades compared to the standard version. Unveiled at the BMW India Bridal Fashion week 2014, the Signature edition made its stage debut at an exclusive fashion show held by a leading fashion designer Suneet Verma. The new limited edition model is available with the more popular 730Ld variant in the 7-Series’ lineup and gets a host of new features that provide an exclusivity to the flagship luxury saloon from the Bavarian based automaker.

The BMW 7-Series Signature edition offers an array of special features including the 1200-Watt Bang & Olufsen high-end Surround Sound system comprising of 16-speakers that come with new Dirac Dimensions signal processing offering excellent acoustics. The Signature edition also gets Integral Active Steering that offers improved control at low and high speeds alike and can also make the rear wheels turn in the opposite direction slightly, to aid turning or the parking process. In terms of aesthetics, the cabin features extended wood trim, exclusive Nappa leather upholstery, BMW Individual rear reading lights and a cool box.

The BMW 7-Series 730Ld is powered by a 3.0-litre V6 twin-turbo diesel engine that produces 258 HP of power and 560 Nm of torque, paired to an 8-speed automatic transmission. Despite being a full-loaded luxury saloon, the 7-Series is no slouch and can do 0-100 km/hr in 6.2 seconds, while the achievable top speed is 250 km/hr. Targeted at the chauffer driven class, the 7-Series was most recently updated in the country and a hybrid variant also joined the lineup last month.

The 7-Series Signature edition is available across all BMW dealerships across the country and has been priced at Rs. 1.22 crores (ex-showroom) that is marginally more expensive than the standard version. The luxury saloon is locally produced at the automaker’s Chennai based plant in the country. Is this BMW’s way to respond to the Audi A8 facelift, 2014 Jaguar XJ and the segment leading Mercedes S-Class?

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