Recently, the BMW Group introduced MINI as a premium brand in India. Products like MINI, MINI Convertible and MINI Countryman are now available in India as Completely Built-Up units. And for this, the iconic carmaker planned to establish an exclusive MINI dealer network. As an implementation of the same, MINI India announced the opening of Bird Automotive, the first of the dealerships in New Delhi. The outlet located at Vasant Kunj will display the MINI hatch, MINI Convertible and MINI Countryman.
“With the launch of Bird Automotive, we have brought MINI – the world’s most exciting premium small car brand to Delhi. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. At MINI, the fun never stops. So it is only natural that Delhi with its wonderful amalgamation of trends and tradition, fun and style and enduring spirit offers a perfect setting to the world’s most emotional auto brand,” Dr. Andreas Schaaf, President, BMW India, said.
Bird Automotive will offer after sales support to MINI customers from its work shop in M.G. Road, Gurgaon. Further expansion plans include setting up exclusive outlets in Indian market. This includes Deutsche Motoren in Delhi (National Capital Region) and Infinity Cars in Mumbai.
MINI has been marked as the ‘Car of the Decade’. Uncompromised premium quality, cutting edge technology and Go-kart handling makes MINI a symbol of urban driving fun. The MINI convertible blends the brand’s hallmark attributes with the refreshing feeling of open-air motoring with greater intensity than ever before. The MINI Countryman takes the hallmark MINI driving fun to a new dimension and marks the arrival on the scene of a MINI with four doors, a large tailgate and a variable-use interior capable of accommodating up to five people.