Amidst rising rivalry in the compact sedan segment, the Ford Figo Aspire is witnessing good demand but will the demand remain consistent?
Demand for compact sedans is on the surge because of the practicality and the value-for-money proposition that they offer. Competition is rising and manufacturers are coming up with new products that are always striving to offer something better than their rivals. Maruti has always had an upper hand in the game and the Swift DZire is leading the compact sedan segment by a very huge scale. In fact it is selling more than all of its four rivals combined.
The Honda Amaze was introduced quite a few years back and is still raking in good numbers despite the fact that it feels a bit old now, lacking in features. The Hyundai Xcent is following the Amaze while the Ford Figo Aspire and the Tata Zest are a bit behind. The DZire got a minor refresh very recently while Honda updated the Amaze with a couple of new features. The Xcent isn’t a very old product and it should get a minor refresh soon while the Zest was launched more than a year back.
It is the Ford Figo Aspire which is the latest kid on the block. Ford claims that the vehicle has received a very god response and the compact sedan has managed to find 15,000 homes ever since it was launched in August this year. The Aspire is manufactured at the company’s Sanand facility which is running in a single shift for now.
Overall sales for Ford increased to 10,008 units in the festive season which marks a growth of 49% which is splendid. Out of the total sales, around 30% have been claimed by the Aspire. The automaker is now increasing its focus on tier-2 and tier-3 cities by setting up more dealerships and parts distribution centres. Ford currently serves 189 cities and has 352 outlets across the country.