Honda has made it very clear. It will stay clear of cooperating with rival automakers and will continue to be an independent manufacturer. The Japanese firm is not interested in sharing underpinnings and components with its rivals to reduce cost or lower R&D. Instead the company is looking to boost its presence in Asia with its upcoming small car which will be launched in India by the end of this year. More sales equals more more profit and after having not so successful JV experiences with Rover in the 1990s and an engine supply deal with General Motors has discouraged Honda from entering into a strategic alliance.