Indian Motorcycles sold 200 bikes since its arrival in India, much higher than the company’s expectations which also showcases the premium bike market’s growing popularity.
The oldest American motorcycle maker, Indian Motorcycles opened shop in India last January and since then has managed to sell over 200 units in the country. This definitely comes as impressive for the manufacturer which had sold 26 units in the 2013-14 financial year and intended to sell around 20 to 30 units during the previous fiscal. The sales figure though has been overwhelming and is certainly a commendable achievement for the manufacturer.
Indian Motorcycles completed operations in the country for the majority of the year via the Delhi-NCR dealership and most recently opened the new showroom in Bangalore where the Chief Dark Horse and Roadmaster cruisers were unveiled. The manufacturer’s lineup comprises of six bikes ranging from the most affordable Scout cruiser that is priced at Rs. 12 lakhs (ex-showroom, Delhi) and goes up to Rs. 35 lakhs for the Chief series. Indian also stated it has acquired 60 percent market share in India in the Rs. 20 lakhs and above motorcycle segment.
Given the extremely positive response, Indian Motorcycles will be expanding its footprint in the country and plans to expand to four new dealerships in Mumbai, Chennai, Ahmedabad and Hyderabad. The automaker most recently also spoke about its plans to locally assemble its bikes in India that will reduce the prices by a considerable margin and take the fight closer to rival Harley-Davidson in the segment. At present, Indian imports its entire range from its only manufacturing facility in the US.