KTM targets to expand its current set of 325 operational showrooms to 500 across India by next year, aims tier-2 and tier-3 cities.
Since its entrance in India in 2012, via Bajaj Auto, KTM has grown to be one of the more popular motorbikes across the country. This exponential phenomenon in sales has influenced them to open 500 showrooms across the country by next year, in order to further enhance their footprint in the two-wheeler segment.
Starting out with just 32 showrooms in the financial year 2012, they have opened over 325 operational showrooms throughout the nation. They have a presence in all major cities and the remaining set of showrooms is set to be targeted in Tier 2 and Tier 3 cities, helping KTM aim for a new audience.
From the initial sales of just 7000 bikes in the financial year 2013, the Austrian manufacturer made a huge leap by selling approximately 37,000 units in the fiscal year 2017. In February 2017, KTM also surpassed the 1 lakh plus sales figure in just a few years which resulted in the company being titled as India’s fastest growing sports motorcycle brand.
2016 was a tremendous year for the Austrian manufacturer as they sold more than 2 lakh motorcycles globally, their highest till date. In this process, KTM garnered 1.14 Billion Euros (Rs. 8025.49 crores) in revenue which also happens to be their highest revenue figure till date.
The reason for their supremacy in the premium motorcycle segment in India is because of the sporty attitude and latest features on their bikes along with their relatively affordable pricing. KTM is able to sell their bikes at such low rates because of its association with the local manufacturing giant Bajaj Auto. This association has helped KTM produce or assemble their bikes locally, instead of the tax-heavy CBU route and thereby keeping their motorcycles’ costs very low when compared to its CBU-heavy competition.
According to reports, KTM holds a massive 80% market share in the premium motorcycle segment in India. Coming second to KTM is American motorcycle giant Harley Davidson which occupies just 8% of the entire market. Other CBU dominated manufacturers like Benelli/Hyosung, Kawasaki, Triumph and Ducati follow with just 6%, 3%, 3% and 1% of the market share, respectively.
This year, KTM refreshed their entire range of motorcycles that were being sold in India. KTM’s RC 200 and 390 along with the Duke 200 and 390 received major mid life updates in the month of January and February respectively. The Austrian manufacturer even launched a new motorcycle in February called the Duke 250, which bridged the gap between the Duke 200 and 390.
KTM’s current range of motorcycles starts from Rs. 1.43 lakh (ex-showroom, Delhi) for the Duke 200 and goes all the way up to Rs. 2.25 lakh (ex-showroom, Delhi) for their flagship models, the RC 390 and Duke 390.
KTM Showrooms In India
– KTM has over 325 operational showrooms throughout India
– KTM aims to target tier-2 and tier-3 cities for expansion
– KTM surpassed one lakh sales and became India’s fastest growing sports motorcycle brand
– The Austrian manufacturer holds a majority 80% market share in the premium motorcycle segment