Lamborghini Direzione Cor Tauri
The Direzione Cor Tauri revealed by Lamborghini today

Lamborghini has announced that it will launch its first hybrid supercar in 2023 and that by 2024, its entire vehicle range will be electrified.

The carmaker today revealed its roadmap for electrification, calling it the “Direzione Cor Tauri” or “Towards Cor Tauri” (Cor Tauri is the brightest star in the Taurus constellation).

President and CEO of Automobili Lamborghini, Stephan Winkelmann, presented the new vision of the brand that comprises 3 phases – celebrating the combustion engine, transition to hybrids and launching the first pure-electric model.

Until the end of 2022, the supercar manufacturer will concentrate on launching new iterations of its successful ICE models that pay homage to its history and iconic models from the past. This year, Lamborghini will launch 2 new V12 models.

The Sian which is the first Lamborghini featuring hybrid technology kicked off the brand’s electrification journey and under the plan, the first Lamborghini hybrid supercar will be launched in 2023.

By the end of 2024, the carmaker’s entire product portfolio will be electrified with the focus still remaining on performance and driving experience, while application of carbon-fibre will take precedence to compensate for added weight. Internally, Lamborghini plans to reduce product CO2 emissions by 50 percent by the beginning of 2025.

In order to be able to produce hybrid cars, Lamborghini says it will invest, over the course of 4 years, more than €1.5 billion (Rs. 13,385 crores), the largest in the company’s history.

Then comes the real change, the introduction of the very first fully-electric Lamborghini, set to take place in the second half of the current decade.

Technological innovation, says Lamborghini, will be oriented toward ensuring that the primary pure-electric model has top-notch performance so that it sits at the top of its segment.

Lamborghini Hybrid Supercar
The supercar manufacturer will launch 2 new V12 models this year