Land Rover expedition discovery

The British based SUV manufacturer, Land Rover recently rolled out the 1 millionth Discovery from its Jaguar Land Rover manufacturing facility in Solihull, UK West Midlands. On such a remarkable occasion, the company wants to commemorate by showcasing the versatility of the Discovery and to showcase this, is planning on an expedition from the birth place of the Discovery, Birmingham, UK to Beijing, China as China being one of the fastest growing markets for the company. Covering a total road length of 8000 miles, this expedition would span 13 countries in total and would be completed in 50 days by a team of 4 Land Rover Experience experts.

“Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today,” Alan Volkaerts, Operations Director, Solihull Operations said

The Land Rover Experience expert team would be covering great distances tackling different kinds of terrains and weather in the 1 millionth Discovery. The expedition would be culminating in Beijing on 23rd April, 2012. The aim of the expedition is to also raise about £1million for the International Federation of the Red Cross and Red Crescent Societies (IFRC) making this one of Land Rover’s most ambitious fundraising project ever. The money will be used to support a much needed water sanitation project in Uganda. The expedition was flagged off from its manufacturing facility with the help of renowned explorers who have all used the Land Rover Discovery in their adventures – including Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders. For more information on Land Rover’s ambitious fundraising program, you can visit their website by clicking here.

Land Rover expedition flag off