The Mahindra XUV500 world SUV will be launched on the 28th of this month and the company has already started its advertising campaign. An online contest has been put up, wherein people have to guess the price of the upcoming SUV, to get a chance to win the vehicle. There are also other prizes which include 20 tickets to the Indian GP which takes place on 30th October. This contest is being done at the XUV500 website here. The Mahindra XUV500 has been entirely designed in-house at the company’s Research Valley in Chennai. It is th first Indian SUV which has an indigenously developed monocoque and the first transverse engine offering from Mahindra.