The Swift and DZire limited editions add new body decals and accessories inside the cabin for a premium appeal but fail miserably on that regard. They are available in a clubbed package at a discounted price.
Maruti Suzuki is back this festive season with an all new limited edition package for its best selling Swift and Swift DZire models. Retaining the same mechanicals and aesthetics, both the models get a host of accessories for the cabin as a part of a clubbed package that is being offered at a discounted price than available individually. Hence, customers end up a saving a significant amount over accessories. With several special and limited editions for its range of models under the belt, Maruti certainly comes up with new names to add every time.
Starting with the Swift, the limited edition model is called, ‘Swift Silver Plus’ edition and adds accessories such as neck pillow and back cushion, premium seat and steering cover, mobile holder with charger, reverse parking sensors and Sony stereo and speaker system. Maruti states that the individual MRP of these products come to a total of Rs. 31,745/-; however, the company is offering the same package in Rs. 27,500/- for buyers. Thus, offering a benefit of Rs. 4245/- to the customer.
The Swift DZire limited edition on the other hand has been labeled ‘DZire Regalia’ and includes signature wrinkled seat covers, new body graphics and decals, reverse parking sensors, designer floor mats and an interior styling kit. Maruti states that the individual MRP of these products comes to Rs. 18,810/-; while the company price is Rs. 13,800/-, offering saving of Rs. 5010/- to the customer. Furthermore, the company states that the benefits on the DZire Regalia comes to a total of Rs. 30,010/-, while that on the SWift Silver Plus it is Rs. 44,245/-.
The Swift and DZire both are Maruti’s best selling models in the country. While the competition is still distant in terms of volumes, the Indian auto giant is leaving no stone unturned to maintain momentum and the new limited editions might just lure even more buyers to the dealerships. With both the models scheduled to receive a facelift in the coming weeks, the limited edition models will also ensure faster clearance of existing stocks for the automaker. Prices for the Swift Silver Plus limited edition start at Rs. 4.66 lakhs and the DZire Regalia starts at Rs. 5.13 lakhs (all prices ex-showroom, Mumbai).