MotorBeam Daily News Roundup – 2nd February
News highlights of the day include Ford, Ather, Royal Enfield and BMW.
Ford – The American carmaker has partnered with Google to offer multiple services with their new infotainment and connected car tech. Ford’s 6 year strategic partnership with Google will commence from 2023. Both Ford and Lincoln branded cars will use Android-based infotainment systems offering services like Google Assistant, Google Maps, Google Cloud, etc.
Ather – The Indian electric two-wheeler maker is ramping up their production and has commenced their operations in a new plant in Hosur, Tamil Nadu. Currently they are planning to produce 3000 units per month from this plant which will be increased to 8000 units per month next year. They are increasing their production capacity to improve their network across the country.
Royal Enfield – The new Royal Enfield Meteor 350 is catching a lot of attention in the market. The waiting period for the bike has extended till 6 months. It is the highest in Delhi while in other cities it has a waiting queue of up to 3-4 months.
BMW Motorrad – The two-wheeler maker has announced that they will not be participating at the EICMA show in Milan and the Intermot show in Cologne. The company will instead focus on their own digital events to showcase their new products and tech.
Motor Trivia – Did you know, the Tata Sierra had twin rear wipers.
Comment of the day – Shakti Nath Jha – “Mahindra Be Like – If TaMo can rename Gravitas to Safari to create hype, why not we do the same and so outgoes the TUV300 and incomes the Bolero ‘Neo’ moniker. People might hate or love such marketing tactics but it surely boost their sales.”