As part of its expansion plans, RE India will increase dealership count to cross 800 outlets covering 600 towns.
Royal Enfield sold 6,66,493 motorcycles in FY 2016-17 and the company dominates the 250cc to 750cc performance motorcycle segment with a staggering 95 percent market share. In fact, 19 out of 20 bikes sold in the 250cc plus segment are Royal Enfield bikes, such is the cult following this brand enjoys in India.
Royal Enfield is looking at increasing its dealership count to over 800 from the current 675 dealers across the country. These 800 dealerships will be spread across India covering around 600 towns. Production at its third plant at Vallam Vadagal in Tamil Nadu is set to commence this month and Royal Enfield is aiming to increase its production capacity to 8,25,000 motorcycles in FY 2017-18.
The Bullet maker is also looking to set up 2 new technical centres- one in UK and one in India for new product development while it already has one in UK and one in Chennai operational. The other technical centre in Chennai will house engineering and design teams under a single roof and will also be equipped with the engine, chassis and component test equipment.
Royal Enfield will launch its first twin-cylinder motorcycle in India early next year and with this new motorcycle it intends to be the global middle-weight leader. This new motorcycle will rival the Harley-Davidson Street 750.
RE India Dealership Count
– Royal Enfield dominates the 250cc-750cc motorcycle segment with a 95 percent market share
– The brand currently has 675 dealerships across India
– Royal Enfield plans to increase the dealership count to over 800