Cars of yesteryears also had this phenomenon, and this is not new at all. But now this standardisation is more widespread. While this is positive from a utilitarian perspective, it makes the cars themselves more and more uniform. The car enthusiast in me does not want a loss of uniqueness in cars.
The middle ground, that is standard equipment but a different design is something that would be perfect. This way, costs can be managed and the car can stand out among its own siblings. But then again, time will tell how this will play out.