Toyota achieves 2 million sales since its entry into India about 2 decades back, prices of Glanza and Urban Cruiser to increase
Toyota India finally achieves, what could be a very difficult task for new car makers here, selling 2 million (20 lakh) car sales since it started production in December 1999 at its Bidadi plant near Bengaluru.
The first car Toyota sold was a Qualis and the 2 millionth car it sold was a Glanza. It was handed over to a customer in Thrissur, Kerala.
Toyota has achieved this feat in a span of 23 years with sales picking up pace after the brand rebadged Maruti Suzuki’s Baleno and Vitara Brezza.
Though the company started Indian operations in 1997 itself joining hands with Kirloskar Systems Limited, production started only 2 years later.
Qualis sold well but it was the Innova which took Toyota to great heights. Known for its bullet-proof built quality, the Innova’s popularity helped Toyota steadily increase its price without affecting the sales.
As of today, the Innova is almost 3 times costlier than the price it was sold at its launch.
Currently, Toyota has 2 plants at Bidadi with a manufacturing capacity of 3.1 lakh units per year and 419 touch points across India.
Earlier this year, Toyota achieved another feat when its Maruti Suzuki rebadged models – Glanza and Urban Cruiser crossed 1 lakh sales.
The company’s current lineup includes – Glanza, Urban Cruiser, Innova Crysta, Fortuner, Camry, Vellfire, and Hilux. It will also launch its new Creta-rivalling SUV along with Maruti Suzuki sporting strong hybrid technology.
This aside, Toyota will increase the prices of its Maruti Suzuki-rebadged models – Glanza and Urban Cruiser from 1st May.
In a statement, the company said the hike is necessitated to partially offset the increase in input costs but has been tapered down considering its impact on customers.
