TVS has completed the acquisition of Norton Motorcycles for a sum of GBP 16 million.

Norton Atlas Nomad Front
It remains to be seen what products are launched in India as part of the strategy

We had recently reported that TVS was in talks to acquire Norton Motorcycles and the acquisition has now been completed. TVS has acquired Norton for GBP 16 million (Rs. 153.16 crores). For the uninitiated, Norton is an iconic British 2-wheeler manufacturer known for their performance bikes.

Norton Motorcycles was founded in 1898 and since the 20th century the company is famous for their classic and luxury motorcycles. The Norton Commando is one of their most popular models and the company had launched a rebooted version of it. Norton is also known for their 1200cc, 200 HP V4 superbikes and even the Dominator.

Through this deal, Norton will now be able to enter more and more markets. The company will utilise TVS’ global reach and supply chain capabilities for this. TVS has stated that Norton will continue to retain its identity with dedicated business plans while TVS will work with customers and employees to grow the brand.

TVS Acquires Norton

– TVS has acquired Norton for GBP 16 million
– Norton is an iconic 2-wheeler manufacturer based out of Britain
– Norton Motorcycles will now expand to newer markets

TVS Apache RR 310
Norton will make use of TVS’ network to offer their products in more markets