TVS Motor Company has signed Virat Kohli as brand ambassador for its new TVS Sport motorcycle. Virat Kohli will therefore feature on all advertising and retail material related to TVS Sport. The bike boasts of several new features including four dual tone colours of black green, red white, black red and black orange. The new royal crown headlamp, rakish frontal appearance and LED like tail lamp cluster completes its exterior appearance. An all black theme including black powder coated alloy wheels, full black muffler guard, an all black engine and a premium all black handle bar complement each other. The bike is equipped with an electric start and is priced at Rs. 38,600/- (ex-showroom, New Delhi).

“It’s a privilege to be associated with TVS Motor Company, one of the pioneers of Indian automobile industry and to represent TVS Sport. I am excited about this development and look forward to being part the brand’s successful growth,” Virat Kohli said.