Bajaj Auto

Bajaj Auto NewsBajaj Auto is one of the oldest 2-wheeler manufacturers in India who started producing scooters in the 1960. With the shift in demand from scooters to motorcycles, Bajaj Auto stopped making scooters completely, thereby focussing entirely on bikes. Bajaj Auto is the third largest 2-wheeler company in the world and the second largest in India, offering a host of motorcycles including the highly famous Bajaj Pulsar and Bajaj Discover. Bajaj Auto also makes 3-wheelers and will foray into the 4-wheeler segment with the launch of the Bajaj RE60 quadricycle. Bajaj Auto is based out of Pune and has multiple plants in India. The company exports its products globally and has plans to do 50% sales of total production in markets outside of India. Bajaj Auto owns 47% of Austrian motorcycle manufacturer KTM.

Bajaj To Concentrate On New Categories, Not Commuter Segment

Learning from its mistakes, Bajaj Auto stated that it won’t be going aggressive in the commuter segments or the 100cc bike segment as it is losing sales in the mass volume category. The Pune based automaker most recently launched the new Discover 150 F/S and stated that the company will focus on creating new categories […]

Now Honda Overtakes Bajaj In Domestic Motorcycle Sales [Updated]

Bajaj Auto is losing market share quickly. From being en route to challenge Hero for the top spot in sales around 7-8 years back, to now falling fourth in domestic sales, Bajaj is facing a lot of competition from rivals. Last year, Honda displaced Bajaj from the number two spot in sales while last month […]

Bajaj Shows Lack Of Confidence In Getting Scooters Right

“If I cannot get the Discover right after 10 years, how can I get something right when starting from scratch?” – Rajiv Bajaj, MD, Bajaj Auto. Not the best choice of words to come from one of the biggest two-wheeler manufacturers in India. Bajaj Auto has been struggling with depreciating sales, market share and product […]

Is Bajaj Auto Late To The Scooter Party?

It is not a secret anymore that the Bajaj Discover despite coming in three avatars ever since its inception has failed to kill the likes of the Hero Splendor. However time passes by and new competition steps in. Honda has come in with their Dream series of motorcycles and surpassed Bajaj’s Discover. Let it be […]

Bajaj Auto has always been bringing good news with the unveiling of their performance motorcycles. The Pulsar CS 400 and SS 400 have stunned the crowds with its design, leave alone the powerful engine and kind of components they pack. However, this time we have bad news for you. Bajaj has not been doing well […]

Bajaj Auto To Leverage KTM, Kawasaki To Improve Exports

Bajaj Auto is betting big on exports as the Indian market is very unpredictable while the depreciating Rupee results in higher profits in export markets. The maker of the Pulsar was targeting 50% volumes from exports and is in the right direction to achieve the same. The problem Bajaj faces is obvious, it has very […]

Bajaj Showcases U Concept At Auto Expo [Live]

We all know that Bajaj unveiled many 2-wheelers at the Auto Expo, but now the manufacturer has showcased a new concept vehicle called U. This is the second 4-wheeler from the Bajaj stable after the RE60. The U concept looks very quirky in design but not in a bad way at all. It is amazing […]

Is Bajaj The Best Single-Cylinder Bike Manufacturer?

The Japanese are known for making the best in-line four engines. The Europeans (mostly Italians) strive hard to make V-Twin and V4 engines better and better. Then there is Triumph, they have unparalleled knowledge and skill in making parallel three-cylinder engines (sorry for the rhyming, it was necessary). Coming to parallel twin engines, those too […]

Bajaj Auto To Showcase Cruiser Concept At 2014 Auto Expo

You read it first on MotorBeam. Bajaj Auto will showcase a new cruiser motorcycle concept at the upcoming 2014 Auto Expo in Delhi. The said cruiser bike will go on sale in 2015 and is expected to be positioned above the Avenger. Bajaj Auto has stopped development on the Avenger quite a while back and […]

Bajaj Auto To Enter Honda Led Brazil In 2014

Globalization is very important for any manufacturer. Our daily used commodities have a mixture of local as well as international content. For example we use a Samsung smart-phone, a Lenovo laptop, an Apple iPad, a Sony TV, a Butterfly/Preethi home appliance, a Hero bike and a Suzuki car. For a country like ours, exports are […]