The Bajaj-KTM synergy has mutually benefitted both the companies with low-cost production and global expansion helping KTM achieve 25 percent annual growth in the past 3 years. The Bajaj-KTM partnership has been one of the most talked about joint ventures in recent times that has mutually benefitted both the parties involved in more ways than […]
Bajaj Auto is one of the oldest 2-wheeler manufacturers in India who started producing scooters in the 1960. With the shift in demand from scooters to motorcycles, Bajaj Auto stopped making scooters completely, thereby focussing entirely on bikes. Bajaj Auto is the third largest 2-wheeler company in the world and the second largest in India, offering a host of motorcycles including the highly famous Bajaj Pulsar and Bajaj Discover. Bajaj Auto also makes 3-wheelers and will foray into the 4-wheeler segment with the launch of the Bajaj RE60 quadricycle. Bajaj Auto is based out of Pune and has multiple plants in India. The company exports its products globally and has plans to do 50% sales of total production in markets outside of India. Bajaj Auto owns 47% of Austrian motorcycle manufacturer KTM.