Harley-Davidson

Aftersales service, warranty and HOG activities to also continue from the start of next year.

Many dealers want to be compensated for the investments made or their margins increased to sustain operations.

From now on, Hero will sell and service the American brand's premium motorcycles in our country.

At the outset, Hero would become Harley-Davidson's exclusive distributor in India.

One other aspect of the deal is contract manufacturing of at least one Harley bike that Hero will undertake.

It is a shame that such a legendary firm has had to take such a decision, but any business needs to return profits to be sustainable.