Hyundai is betting big to expand its presence in the automobile industry with aggressive strategies and expansion plans. The automaker has now revealed a big plan for developing a new test center at the Nurburgring track in Germany, in order to work on the performance and overall driving dynamics that include ride and handling of their future product line-up. Hyundai is investing around 5.5 million Euros (Rs. 40 crores) for the construction of the new test centre facility at the Nurburgring track. Hyundai also aims to participate in future motorsport activities.
Hyundai’s engineers from the Research and Development center in Russelsheim, Germany will be using the new test centre for conducting and improving the quality and overall performance of their upcoming cars. Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, says that the company is focusing on improving the customer experience of the vehicles, most importantly the quality of ride and handling. The Nurburgring features one of the best race track built in 1984 around the village of Nurburg, Germany.
Some of the leading German automakers also use the track for testing their cars. Hyundai is taking a good step forward for improving the driving dynamics of their cars as we have seen underwhelming feedback from the ride and handling setup of their new fluidic design line-up. Currently, Hyundai is known for providing a long list of high-tech features with stylish interiors as well as exteriors at a good price point, but the automaker needs to catch up with its European rivals offering better ride and handling characteristics.