Export market focus for Indian based motorcycle manufacturers continues. Ten days ago Hero MotoCorp entered Colombia and now the new entrant in the same country is Royal Enfield. The Bullet maker is the world’s oldest motorcycle company and has announced its plans to enter the Colombian market. The people in charge who will be handling Royal Enfield in this country is the Corbeta Group. The group is responsible for supplying, marketing, distribution, reselling and servicing of Royal Enfield products in the local market.
The Corbeta Group will be setting one-off stores to retail Royal Enfield products in its home country as it understands the demands of the masses and enthusiasts. Royal Enfield will be introducing its Continental GT, Rumbler (Thunderbird), Bullet and Classic motorcycles in 350cc and 500cc displacement category for sale in the beginning. The company will also be introducing the famous and highly appreciated range of apparel and accessories into the market. The Chennai based company will bring all the fun and excitement with its touring adventure plans and exclusive rides. This will surely boost the market sentiment once the brand gets a good foot hold.
The Corbeta Group is no ordinary as it has 70 years of experience in its home ground of handling automotive and other brands under its hands. Royal Enfield continues to expand its footprint as it reaches all the possible markets which includes emerging markets such as Colombia and other South American and African countries. The brand has an immense amount of heritage and legacy which will continue to attract special kind of customers as it does around the world. We just hope they minimise delivery times here in the domestic market and also continue to export on a large scale.