Royal Enfield has entered the Dubai two-wheeler market by opening its first exclusive showroom, which is similar to the one that was recently opened in New Delhi.
Royal Enfield has entered UAE with a new showroom that not only offers the full portfolio of motorcycles, but also sells its range of apparels and accessories which is inspired by the despatch riders from the world war era. The showroom is located in Dubai’s Al Quoz Industrial Area 4 and is spread across an area of 1924 sq. ft. The full service store carries forward Royal Enfield’s new retail format that showcases the company’s philosophy of “Pure Motorcycling” through the very aspect of owning a Royal Enfield motorcycle.
The showroom’s theme is inspired by a motorcycle enthusiast’s living room and features stripped down bits and pieces of Royal Enfield motorcycles, new and limited edition motorcycles, apparel, clothing, riding gear and photos that clearly showcase the company’s heritage. According to the Chennai based company, they are looking to provide an impressive retail experience for its customers that forms a main part of their new retail strategy all over the world.
The Chennai based two-wheeler manufacturer will be selling the Rumbler (which is the renamed Thunderbird) cruiser in 350cc and 500cc avatars, the retro Classic and Bullet models that come with the same 350cc and 500cc engines and finally the flagship Continental GT cafe racer which is powered by a 535cc motor. Royal Enfield believes that the Middle-East and South Asia region is going to have a booming mid-size segment and the demand for classic styled bikes will only increase with passing time. They have partnered with Avanti Automobile Trading LLC, which is a subsidiary of RK Globals who have more than a decade of experience in creating new markets for leading motorcycle brands all over the world.