Remember that time, when you were stuck in the middle of nowhere and your bike came to the rescue with a miracle start, or that much delayed ride with your friends switching of your laptop and phone, or that solo ride with you and your bike alone covering countless miles on your way to attain nirvana? Well every journey is a story being written and Shell India is looking out for storytellers who would like to share their love for bikes with one of kind biking stories and experiences with the world via Shell’s ‘Yyayy Campaign’. The new campaign asks bikers to share their biking stories called Yyayy Moments and win prizes in return.
All you have to do is log on to Shell India’s website HERE and post your Yyayy moment online. You can also choose to publish the Yyayy moments on your social media channels and get your friends and family to vote for you to improve your chances of winning. The winners will be chosen by Shell India on a daily basis as well as on a weekly basis during the three week long contest. The daily and weekly winners will win merchandise and goodies from Shell, while one lucky winner will take home a brand new Bajaj Pulsar 150.
The Yyayy Consumer campaign is an extension to the ‘Enjoy Every Ride’ campaign by Shell Advance. Shell hopes to achieve a higher response for this campaign as well, with the previous one reaching out to 8 lakh members of the target audience through the TVC and digital media. The new campaign is larger on an online platform and can also be linked to social media. Shell India is engaged in the production and sales of lubricants for cars, motorcycles and other transport vehicles. The company is expanding itself providing higher availability of its products in the Indian market.