TVS Motor in talks to buy Norton Motorcycles.
Norton Motorcycles is a premium British motorcycle brand that went into administration in January 2020. The recent owner Stuart Garner tried to revive the brand with new products but failed to do so.
We saw the brand entering India in association with MotoRoyale but it didn’t work. Now that the premium motorcycle brand is looking for bidders, TVS Motor Company is in talks to buy it.
The Indian bike maker has approached the Norton Motorcycles administration for a potential acquisition. TVS hasn’t made a final decision yet whether to formally bid for Norton Motorcycles.
If they acquire the British marque, TVS will have an access to technology for making premium products in India. Currently, it is known for its commuter motorcycles, scooters and entry-level performance motorcycles.
The Indian bike maker is already working with BMW Motorrad and the two brands have come up with products like BMW G 310 R, BMW G 310 GS and TVS Apache RR 310.
Similarly, we could see new mass market premium motorcycles with Norton Motorcycles acquisition if they manage to have a good balance of high-end tech and experience in the two-wheeler industry.
TVS Norton Motorcycles
– TVS Motor considering to buy Norton Motorcycles
– British bike maker went into administration in January 2020
– TVS is among prospective bidders of Norton Motorcycles
Source – Bloomberg.com