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The Ford Aspire deserves to sell in more numbers

The Aspire’s ride is good, the ground clearance isn’t an issue and the brakes are strong too. The cluster could be better looking though and the top-end variant should have got better headlights, a projector set-up with LED DRLs would be nice as the segment leader offers the same. That said, with Ford offering the lowest cost of ownership in the segment, I still don’t understand why the Aspire isn’t selling as much as it should. Maybe the Freestyle is cannibalising it or Ford doesn’t have a presence in tier 3 and 4 markets where demand for compact sedans is soaring. Whatever said and done, once you drive an Aspire, it’s difficult to drive any other car in the segment with a wide grin!

[flickr size=”center” float=”medium”]http://www.flickr.com/photos/motorbeam/47998908293/[/flickr]

The instrument cluster looks too basic

What’s Cool

* Comes with all the modern features
* Fuel-efficient and punchy diesel engine
* Affordable maintenance

What’s Not So Cool

* Instrument cluster looks basic
* Headlights could have been more powerful

[flickr size=”center” float=”medium”]http://www.flickr.com/photos/motorbeam/47998944826/[/flickr]

The Aspire is also cheap to maintain

Further Reading

Ford Aspire Facelift Review
Ford Aspire Facelift Video Review
Ford Figo Aspire Pre-Facelift Long Term Review – First Report
Ford Aspire Pre-Facelift Long Term Review – Second Report