Maruti has already received over 10,000 bookings for the Ciaz and the company is looking to sell around 60,000-70,000 units initially.
Maruti Suzuki is really optimistic with its plans regarding the Ciaz sedan that was launched earlier this week. On the sidelines of the launch, the company stated that it is aiming to sell around 60,000-70,000 units of the sedan initially, having already received over 10,000 bookings before launch. Built with an investment of Rs. 620 crores, the Ciaz sedan is based on an all-new platform and competes against the Honda City, Hyundai Verna, Volkswagen Vento and the likes in the segment with the former two being its foremost rivals.
The success of the Ciaz is expected to catapult Maruti’s year end sales, especially with ongoing festive season. The company recorded a growth of 44.7 percent in the April-September period of the current financial year, while the industry grew by single-digits. Furthermore, the company’s focus on rural market has also paid well with the market growing by 31 percent in the April-September period this year, contributing 34 percent to overall sales. Maruti also stated that out of the 10,000 bookings received, 60 percent were for the diesel variants, while 40 percent were for the petrol powered variants.
The Maruti Ciaz is powered by the 1.4-litre 4-cylinder K-Series petrol motor producing 92.45 PS and 130 Nm of torque, paired to a 5-speed manual and a 4-speed automatic gearbox. Diesel power on the other hand comes from the 1.3-litre 4-cylinder DDiS unit producing 90 PS and 200 Nm of torque, paired to only a 5-speed manual transmission. Prices for the Ciaz sedan starts at Rs. 6.99 lakhs going up to Rs. 9.80 lakhs for the top-end diesel version (all prices introductory, ex-showroom, Delhi).