The wholly-owned CKD subsidiary is said to be operational by June 2019
Royal Enfield has been manufacturing its motorcycles in its Chennai facility in India and has been catering to most of the demands in the country. However, following a series of events, Royal Enfield has announced its first wholly-owned subsidiary in Thailand. This will help the company to cater to the increasing demand for motorcycles in the South-East Asian markets. The new RE assembly plant in Thailand is said to commence its operations from June 2019.
Commenting on the announcement, the company said that they have received a lot of attention since the time they had introduced the Royal Enfield brand in the country. Their customers in Thailand have discovered the pleasure of riding the Royal Enfield motorcycles which can be used to long rides as well as commuting. The company wants to focus on the emerging market as a whole and thus they have decided to assemble their motorcycles in Thailand.
Royal Enfield started with one store in Bangkok. But with this expansion, the company now looks forward to extending itself to a total of fifteen exclusive dealers and twenty-five authorised service stations by March 2020. With this, the company can extend its reach to places like the Greater Bangkok area, Phuket, Pattaya and Chiang Mai.
Last year with the launch of the Royal Enfield 650 twins, the company saw a massive interest of the people in their products. They say to have received over 700 bookings and roughly a 100 motorcycles delivered till date. With this new CKD assembly plant, Royal Enfield is looking to expand its grip on South-East Asia.
RE Thailand Operations
– The company has announced a wholly-owned subsidiary CKD assembly plant in Thailand
– They are looking to expand with 15 exclusive dealers and 25 service stations for Royal Enfield motorcycles
– Over 700 bookings have been received and 100 motorcycles have been delivered in Thailand