Mahindra acquires BSA and plans to launch a premium range of Jawa bikes in India by refocussing on their two-wheeler business by expanding in niche segments. Mahindra today announced their plans to refocus its two-wheeler business in India and target premium niche segments. The Indian automaker has acquired Classic Legends company that will bring in […]
Mahindra 2-Wheelers is a two-wheeler department of Mahindra & Mahindra that was founded in the year 2008. Mahindra 2-Wheelers has a manufacturing facility at Pithampur, near Indore, Madhya Pradesh. The Indian two-wheeler manufacturer also has its own research and development unit, which is situated in Chinchwad, Pune. Mahindra 2-Wheelers has both scooters and motorcycles in its product portfolio such as Rodeo, Duro, Flyte, Kine, Pantero and Centuro. Mahindra is betting big for its two-wheeler department with an aggressive product plan that includes frugal commuter bikes, stylish scooters and performance oriented motorcycles. Mahindra 2-Wheelers is known for offering segment leading features and aggressive pricing.