Domestic automaker Mahindra has reportedly decided to quit operations in the Indian mass market 2-wheeler segment due to enormous losses. Back in 2008, Mahindra acquired Italian brand Kinetic in a bid to capture a chunk of the lucrative 2-wheeler market. On the lines of its success with 4-wheelers, the Pune-based manufacturer had high hopes with … Read More
Mahindra 2-Wheelers
Mahindra 2-Wheelers is a two-wheeler department of Mahindra & Mahindra that was founded in the year 2008. Mahindra 2-Wheelers has a manufacturing facility at Pithampur, near Indore, Madhya Pradesh. The Indian two-wheeler manufacturer also has its own research and development unit, which is situated in Chinchwad, Pune. Mahindra 2-Wheelers has both scooters and motorcycles in its product portfolio such as Rodeo, Duro, Flyte, Kine, Pantero and Centuro. Mahindra is betting big for its two-wheeler department with an aggressive product plan that includes frugal commuter bikes, stylish scooters and performance oriented motorcycles. Mahindra 2-Wheelers is known for offering segment leading features and aggressive pricing.
Mahindra To Discontinue Centuro, Gusto; To Launch Jawa & Yezdi Bikes
Shifting its focus from commuter motorcycles to premium motorcycles, Mahindra is going to discontinue the Centuro & Gusto. Mahindra top official Pawan Goenka has stated that they would be soon moving out from the commuter segment to focus more on premium motorcycles based on the BSA and Jawa brands. Mahindra acquired the BSA and Jawa … Read More
Mahindra Acquires BSA, To Launch Jawa Branded Bikes In India
Mahindra acquires BSA and plans to launch a premium range of Jawa bikes in India by refocussing on their two-wheeler business by expanding in niche segments. Mahindra today announced their plans to refocus its two-wheeler business in India and target premium niche segments. The Indian automaker has acquired Classic Legends company that will bring in … Read More
Mahindra Kinetic Challenger & Suzuki Hayate EP Patented
Patents for the recently launched Suzuki Hayate EP have surfaced along with what looks like the old Kinetic Challenger. The Challenger’s re-launch might point towards a new direction for Mahindra, as they have been unable to capture the two-wheeler commuter segment till date. Patents for new Suzuki and Mahindra products have just surfaced. Mahindra’s patents … Read More
Mahindra Shifts Focus To Premium Two-Wheelers
Mahindra’s revised sale strategy is to put more focus on premium motorcycles like the Mojo. The move is meant to establish Mahindra as a premium brand in India, as they have currently not been doing so well in the mass market segments. While the Indian two-wheeler market thrives, Mahindra does not seem to be getting … Read More
Mahindra Could Acquire BSA Or Norton Bike Brands
Mahindra is in talk with over a dozen foreign manufacturers across the Europe and the US for purpose of acquisition, to try and get a hold over the Indian two-wheeler segment. Mahindra has been trying to buy the rights to a number of heritage brands across Europe and the US. This move most probably comes … Read More
Mahindra’s 155cc Engined Utility Bike Spied On Test
To stand in the most competitive segment of two-wheelers in India, Mahindra’s new 155cc engine is under road testing for its upcoming utility bike. Mahindra two-wheelers came into existence after the company bought over Kinetic SYM in 2008. Since then, Mahindra has strived hard to maintain a prominent position in the two-wheeler market. It introduced … Read More
Peugeot Scooters India Launch Soon As Mahindra Plans Onslaught
Mahindra is looking to introduce the Peugeot range of scooters in India and these will be positioned as premium offerings, competing with some other premium and niche scooters. Mahindra may be having a gala time with their 4-wheelers but the company is surely not seeing proper success with their 2-wheelers. The automaker has constantly been … Read More
Mahindra GenZe 2.0 Electric Scooter Won’t Be Launched In India
The Mahindra GenZe 2.0 all-electric connected scooter was launched in Oakland, US last month. It was showcased at 2016 Auto Expo and might come to the market in the future. Mahindra’s ambitious GenZe 2.0 all-electric connected scooter made its first public appearance in India at the ongoing 2016 Auto Expo near Delhi after the US … Read More
